Africa: Politics and Societies South of the Sahara

About the Incorporation of Identity, the Commodification of Culture

Posted in African Politics, Culture, Global Africa, Reviews by ruben eberlein on September 28, 2009

ethnicityincEthnicity, Inc., the latest publication by John L. and Jean Comaroff, presents comprehensive empirical evidence for one of the latest trends in the Brave New World of neo-liberalism: the commodification of cultural difference and the incorporation of ethnic or national identities. In course of a racy and stirring travel from the Bafokeng in South Africa to the casino capitalism of the Seminole in Florida to Britain, PLC, the anthropologists offer rich material in order to develop their theoretical insights into the working of modern ethno-business and its relationships to global shifts in governance. Read my review of the book in the coming issue of iz3w.

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